One of the main functions of medical packaging design is that it makes it easier for consumers to see how to use the product and to protect their health and safety. The design of the medical packaging can also be done in a way that it targets and appeals to a certain target market, making the product sit in either a premium market or in a lower market.
Often the need to enhance the performance of a product arises and this is where medical packaging plays a crucial role as this positions the product in a certain area. It is important to also keep in mind that the environment in which the packaging will be used must also be anticipated in order for the medical packaging to be effective and easy to understand.
Medical packaging design includes lids, pouches, trays and bags to name a few. The products and devices on the inside of the packaging can also be branded.