When global dairy brand expanded its presence in the South African market with a newDouble Cream Yoghurt ran ge, they turned to Bravo Design to translate product richness into a packaging system that’s bright, honest, and built to win on shelf.

Our task? Develop a look that’s friendly and familiar, but still premium—bridging Kiri’s global identity with local flavour preferences and on-shelf dynamics.

The Kiri Double Cream Yoghurt range was designed to deliver immediate flavour cues and strong fridge visibility. We combined a vivid colour palette, clear product visuals, and ingredient-driven storytelling to ensure the packs communicate indulgence without clutter. Each variant uses a distinct colour band for easy navigation, helping shoppers spot their favourites at a glance.

A rich blue masterbrand background anchors the range, complemented by natural textures like grass, herbs, and spices that convey freshness, flavour, and realness. Product bowls float on clean fields of green or blue, offering a fresh-from-the-fridge feel with minimal visual noise.

As a household name worldwide, the Kiri logo holds significant recognition. We preserved its integrity while building a packaging language that feels relevant to South African consumers. From Vanilla; Cinnamon to Mixed Berry and Plain, each SKU tells a subtle flavour story, reinforced by clean, inviting imagery and clear typography.

We also incorporated “NEW” indicators and strong front-of-pack claims (like “Double Cream”) to grab attention and drive trial—particularly important in a competitive, innovation-driven yoghurt category.

Fridge packs need more than just great design—they need structural clarity. The upright 900g tubs gave us a canvas for vertical storytelling, brand blocking, and colour banding that works at every shopper angle. The result is a shelf presence that feels both familiar and exciting—reassuring existing fans while attracting new ones.

 

How smart packaging design helped a household dairy brand make a fresh statement in the dips category.

When Lancewood, a trusted name in South African dairy, expanded into the chilled dips category, they partnered with Bravo Design to create packaging for the new DIP de’lite range—aimed at health-conscious, flavour-loving consumers. The result? A packaging system that is as bold and contemporary as it is clean and easy to shop.

Designing for Clarity and Craveability

DIP de’lite needed to stand out in a crowded fridge filled with visual noise. Our solution was a clean, modern design system that balances white space with bold typography, allowing flavour names and product benefits to take center stage. A restrained palette with vibrant flavour cues makes it easy for consumers to distinguish between variants quickly—whether they’re shopping in-store or reaching into a home fridge.

Visual Hierarchy That Drives Selection

We focused on creating a clear visual hierarchy: brand first, flavour second, and benefit third. The Lancewood logo anchors the top of the pack, reinforcing trust and familiarity. Just below, oversized flavour names in confident sans-serif type create strong shelf readability.

Freshness Through Colour and Simplicity

Each variant in the range features a bold colour block or icon associated with its core ingredient—such as chives, peppers, or cucumber—adding immediate recognition and freshness cues. The use of clean backgrounds and subtle textures enhances the sense of quality.

Form Meets Function

Beyond the aesthetics, we considered practical factors like fridge visibility, on-shelf blocking, and product usability. The round tub format, paired with a consistent visual system across the range, creates strong brand blocking in the chilled section—helping the product stand out as a cohesive family while making individual flavours easy to spot.

A Fresh Take on Healthy Indulgence

DIP de’lite isn’t just about taste—it’s about smarter snacking. Our design reflects that ethos by balancing indulgent appeal with clean-living cues. It’s fresh, honest, and versatile—just like the product.

When Engen asked Bravo Design to design retail packaging for in-store sweets range, the goal was clear: design a visual identity that grabs attention, appeals to impulse buyers, and reflects the product’s playful spirit—without losing the Engen brand’s familiar feel. The result is a bold, vibrant range that blends creative design with smart retail strategy, delivering real shelf impact.

With only seconds to catch a shopper’s eye, the QShop sweets range had to be instantly visible. We used bold, high-contrast colour palettes and full-illustrative designs to make sure each pack stands out. Every detail was crafted to attract, engage, and convert casual browsers into confident buyers. It’s packaging that sells—without saying a word.

To bring more personality to the shelf, we created unique illustrations for every sweet variant. These fun characters give the range a playful, friendly feel that younger shoppers love. The illustrations also help build quick product recognition and set the range apart from generic alternatives.

Colour played a key role in the design. Each pack was colour-coded to show flavour, help shoppers make quick decisions, and build long-term brand recognition. This consistent use of bright, targeted colour improves visibility and helps turn interest into action.

QShop is exclusive to Engen stores, so it needed to feel exciting and new—while still fitting the trusted Engen identity. Our solution was a clean, cohesive packaging system that balances fun and familiarity. The final result is a strong in-store sub-brand that delivers visual energy, brand clarity, and shopper appeal.