Lancewood Spread Delight Packaging
Lancewood Spread Delight Packaging is a new product offering as part of the luxury food range of Lancewood. It was important to differentiate the packaging aimed at the adult consumer as a go-to-snack. The pack development started with developing a user-friendly pack shape that will stand out from the rest of the on-shelf offering and at the same time include small enhancements for the end-user. These enhancements included: the tub shape that fits easily in your hand to the small lip on the lid to easily open the tub. Another consideration was ensuring easy merchandising for the retailers, the size of the tub was designed to ensure that it will be easily stacked on the shelves and easily stacks on top of each other to ensure a neat presence on shelf.
The name generation of the product had to ensure that the consumer will easily identity the use and purpose of the product. The design direction of the product range ensures that the product is perceived as a luxury cheese spread with a clear serving suggestion on the front and on the lid for the consumer.
For more information on the product please visit the LANCEWOOD website.