They way people are consuming wine is changing.
JC le Roux Sparkling Wine Single Serve is a perfect example of adapting with the times. Giving consumers the option to pack light and enjoy their favourite sparkling wine on the go. More consumers today are on the go and not all places where people want to enjoy a drink allow glass packaging.
The best part about the JC le Roux Sparkling Wine Single Serve is that you can enjoy it without having to open a whole bottle. People have also become more eco-conscious. Carbon footprints created by full-size wine bottles, especially when adding in their transportation from producer to wholesaler to retailer to consumer, is a cost against the environment that some drinkers now see as being too negative. These people prefer greener options and will buy wines with eco-friendly packaging. This means lighter options like cans that are also easier to recycle.
“Canned wine became the fastest growing segment in the U.S. in 2016, seeing triple-digit growth year after year,” says Union Wine Founder and Owner, Ryan Harms. “It has grown to become a $14-million industry, meaning it’s no longer just a trend, it’s a category.”
Regarding the design language, we wanted to stay keeping with the iconic brand language and inspired by the variant intrinsic we added soft floral compositions and a lively spring colour palette to this dynamic new format for JC le Roux Sparkling Wine Single Serve Slimline Cans.
For more packaging design for JC le Roux by us – view here.