Brief:
Develop a new brand extension for JC le Roux sparkling wine range including brand name development, primary and secondary packaging design.
Solution:
{VIBRAZIO} – Full of energy and enthusiasm. Derived from the Italian word for vibration or vibrancy. This sophisticated sparkling wine with finer bubbles and less pressure is traditionally crafted in the Methode de Charmat for a lighter mouth feel, vibrant aromas and elegant off dry taste profile.
Inspired by the original Italian Proseco, Vibrazio offers all the vibrancy of Italy with its own unique South African style.
