KWV Brandy Packaging Brief:
Update the KWV core range of brandies while maintaining its legendary inherent brand equity.
Solution:
The brief provided an interesting challenge to the design team. The inherent brand equity of the current packaging needed to translate into a new, refreshed design. The KWV logo was moved out of the product specific area in line with the rest of the products. The range of brandies were clearly defined by colour, description and maturation period. The bottle was customised with embossing detail. The key brand components work as a unit and provide a collective look while maintaining the individuality of each product.
KWV 10 YR BRANDY EVOLUTION
KWV 5 YEAR RUGBY INSPIRED GIFT BOX
Bravo developed the concept and executed the design of the secondary packaging.
KWV SECONDARY PACKAGING
