Orpheus & the Raven no 42 Wine Packaging

Orpheus & the Raven no 42 Wine Packaging inspiration started with both owners turning 42 in the same year and experienced “middle-age” enlightenment – realising that in life no matter your age – you will never have all the answers – and so the story of 42 started…. The two figures in the illustration shows the two characters of the range “Orpheus” and “the Raven” asking the “universe” for the answer to the universe…

Creative Inspiration

The wine label is completed hand-drawn and depicts a scene that has baroque undertones with modern twists. The illustration is inspired by the etchings of Albrecht Dürer, one of the grand masters. The same approach was followed where each elaborate scene tells a story with cues of symbolism that is hidden within.

Brand Story

“The answer to the ultimate question of Life, the Universe and Everything is 42” – Douglas Adams, The Hitchhiker’s Guide to the Galaxy

In their search for answers to the great questions of life, Orpheus and the Raven’s eyes were opened by the light of the present. But the curious pair knew that beyond the light, the universe had more to offer. “True knowledge exists in knowing that you know nothing, Orpheus,” said the Raven. “Then the answer to the ultimate question is obviously 42!” replied Orpheus in delight.