FMCG Packaging

Fast-moving consumer goods or consumer-packaged goods (CPG) are products that are sold at a fast rate. Some of the best examples will be non-durable goods such as processed foods and soft drinks.
The FMCG industry basically consists of everyday products for consumers. These products usually rely on strong advertising channels as a means of awareness. Grocery stores, supermarkets and hypermarkets will be the most common places to buy FMCG products from.
The focus in this sector is on building strong, powerful brands and ensuring a good and healthy level of distribution. Consumers will need to access these FMCG products at convenient locations.consumer research, product positioning and segmentation are main areas of importance for any company in the FMCG industry.
Advertising, point-of-sale, activations and promotions is key as these help to influence consumer thinking directly.
This category design requires innovation and thinking outside-of-the-box in order to break through the clutter.