GRAÇA
30 Year Packaging
GRAÇA 30 Year Packaging is all about celebrating the special moments in life and specifically South African life – the limited release labels must portray a legendary wine’s celebration of historic events in Mzanzi.
Solution:
South Africa’s favourite talking, eating, drinking, laughing, singing, sharing wine is celebrating its 30th birthday. This cheeky Portuguese-style white wine has found its way onto tables around the country since its launch in 1983.
This easy-drinking wine has been an iconic part of the South African landscape for three decades, and is much-loved by all who have experienced the ‘GRAÇAfication’ it brings to every occasion.
Something all Graça friendinos have in common is a love for laughter, fun and good times spent with friends. and that’s really what GRAÇAfication is all about!
The limited release packaging portrays the “fun” side of life in South Africa. The illustrations are fun interpretations of celebrations and special occasions in the history of South Africa. Each one tells the story of special times South Africans have shared with Graça. Unforgettable events like the 1995 Rugby World Cup and the 2010 FIFA World Cup, to home-grown moments like the Lambertsbaai Kreeffees.
GRAÇA 30 Year Packaging Camaign Elements
