Client:
Craft Link
Brief:
The client requested a concept and brand development with primary packaging for a new exciting small batch crafted gin. The brand must introduce the scientific nature of gin…
Introducing: Ginologist
The curious and quirky Scientist who experiments with the finest exotic botanicals, to mix handcrafted gins that surprise and delight even the most ardent gin fans!
ONE PART – THE PROFESSOR
A scientist who studies the molecular makeup of gin making.
TWO PARTS – THE MIXOLOGIST
A person who creates cocktails using the equipment and techniques of molecular gastronomy.
AND A FINAL PART – THE BOTANIST
A botanist finding the perfect plant specimen to create aromatics in the process of gin making.
