The client requested a concept and brand development with primary packaging for a new exciting small batch crafted gin. The brand must introduce the scientific nature of gin…
The curious and quirky Scientist who experiments with the finest exotic botanicals, to mix handcrafted gins that surprise and delight even the most ardent gin fans!
ONE PART – THE PROFESSOR
A scientist who studies the molecular makeup of gin making.
TWO PARTS – THE MIXOLOGIST
A person who creates cocktails using the equipment and techniques of molecular gastronomy.
AND A FINAL PART – THE BOTANIST
A botanist finding the perfect plant specimen to create aromatics in the process of gin making.