Pongrácz MCC Noble Nectar Wine Packaging
Pongrácz MCC Noble Nectar Wine Packaging designed by Bravo Design for Pongrácz, is one of South Africa’s finest Méthode Cap Classique’s producers. Noble Nectar, a demi-sec blend of Pinot Noir and Chardonnay to complement its range made in the traditional French method of allowing secondary fermentation to take place in the bottle.
The beautifully shaped purple-hued bottle was created by Bravo Design as a prelude to the sweetness inside: “The colour purple is synonymous with luxury, confidence and elegance, and creates beautiful standout properties on shelf. It also offers something unique to the MCC category with its bold colour, and the design with the vertical lines is inspired by the top-tier Desiderius Pongrácz bottle design that has the vertical lines embedded into the glass.”
According to Jackie Olivier, Pongrácz marketing manager, there’s a growing demand for bubbly in general: “Medium-sweet MCCs are incredibly popular. These bubblies that are slightly sweet lend themselves to a wider audience and also more varied occasions. We wanted to add to the variety of MCCs available to consumers and extend the enjoyment occasions. French champagnes were originally much sweeter than is the case with the dry bruts of today. At the height of the 19th century, the French elite wanted a less-sweeter version that was available at the time and so the medium-sweet demi-sec was born.”
View some of our other new wine packaging designs for MCC’s here.